TRAFALGAR LANDING PAGES

Trafalgar needed to update landing pages to help guide traffic from paid media ads to specific trips and areas of the trafalgar website. These web pages needed to adhere to new trafalgar guidelines while increasing paid media click throughs and educating potential customers of the type of trips and locations they could go to. I created landing page mockups, and then worked with the landing page website the trafalgar team was using to set up these designs to be functional and intuitive for the potential customer. When these new landing pages were launched in late 2019, clickthrough rates rose by 70 percent.

KEYWORDS: Web Design, Landing Page Design