Star Wars: Galaxy’s Edge collaterals

While contracting with Disney Parks, Experiences and Products, I had the privilege to design a suite of Star Wars themed assets used for the 2019 opening of Star Wars: Galaxy’s Edge at the Disneyland Resort. The Project goal was to excite, support, and educate Cast Members for the Star Wars: Galaxy’s Edge opening at Disneyland while adhering to strict Disney and Lucasfilm Guidelines. I created a Special edition Disneyland Line wrapped cover, large format banners, a pocket size Cast Member reference guide, Cast TV slides, Cast TV overlays, and a Press kit folder. The creative and engaging educational materials I created led to a successful launch of the new Star Wars themed land with minimal confusion among cast members due to the high value style and clarity of the assets I created.

KEYWORDS: Star Wars, Disneyland, Magazine Design, Large Format Banner Design, Print Design, Press Toolkit